Apply for the 2025 Google Hustle Academy AfCFTA Digital Inclusion and Entrepreneurship Programme (ADIEP) for African SMEs

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Powered by Google Hustle Academy, ADIEP is a free initiative designed to help 7,500 SMEs across Africa thrive in the digital economy by equipping them with future-ready business and digital skills.

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When is the Application Deadline:

Not explicitly stated, but training begins in November 2025 and runs in cohorts until June 2026. Early application is strongly advised.

Tell Me About The Award:

The AfCFTA Digital Inclusion & Entrepreneurship Programme (ADIEP), powered by Google Hustle Academy, is a free training initiative designed to empower 7,500 African SMEs with digital, business, AI, and cloud skills. The programme focuses on enabling entrepreneurs to leverage cross-border digital trade opportunities under AfCFTA, adopt AI and cloud tools for growth, and scale their businesses across African markets.

Which Fields are Eligible?

  • Digital Business
  • E-commerce
  • Cross-border trade
  • AI and Cloud Technology
  • SME Growth & Management
  • Entrepreneurship
  • Technology adoption for business

Type:

Capacity-building Programme / Digital Skills Training.

Who can Apply?

Small and Medium Enterprises (SMEs) that have been in operation for at least six months, operating in eligible AfCFTA member states.

How are Applicants Selected?

Selection is based on:

  • Meeting eligibility requirements
  • SME operational status (minimum six months)
  • Country eligibility
  • Programme capacity per cohort
  • Commitment to completing the training modules

Which Countries Are Eligible?

Applicants must be based in selected AfCFTA member states, including:
Nigeria, Kenya, South Africa, Ghana, Cameroon, Senegal, Togo, Côte d’Ivoire, Rwanda, Mauritius, Ethiopia, Tanzania, Namibia, Zambia, Angola, Mozambique, Egypt, Tunisia, and Morocco.

Where will the Award be Taken?

Online — training is delivered virtually in English, French, Arabic, and Portuguese.

How Many Awards?

A total of 7,500 SMEs will be trained across 25 cohorts.

What is the Benefit of the Award?

  • Training on Cross-border Digital Trade under AfCFTA
  • Hands-on learning in AI tools (e.g., Google Gemini)
  • Cloud skills using Google Workspace & Google Cloud
  • Improved efficiency, reduced costs, and stronger business processes
  • Networking opportunities with entrepreneurs across Africa
  • Actionable, future-ready business strategies
  • Fully free participation

How Long Will the Award Last?

Training begins in November 2025 and runs through June 2026 across 25 scheduled cohorts.

How to Apply:

  1. Visit the registration link.
  2. Fill out the application form with your SME details.
  3. Confirm your eligibility and preferred language.
  4. Await placement into a training cohort.

Visit the Award Webpage for Details:

https://rsvp.withgoogle.com/events/hustle-academy_inpartnershipwithafcfta

Author

  • Okechukwu Liberty is a Mass Communication graduate and a dedicated research writer for AfterSchoolAfrica. He holds certifications in UK Agent and Counselling, and Ethical Business Practices in International Student Recruitment, equipping him with the expertise to guide students in their academic pursuits abroad.

    He specializes in researching and curating empowerment opportunities for African entrepreneurs and professionals.

    Content Research Writer